In thinking about how to best describe Toilet Paper Entrepreneur I thought it would be best to describe what the book is not and what you won't find in it. It's not filled with concepts practiced by management consultants at Fortune 100 companies, it doesn't have fancy matrices, and it doesn't have scientifically proven results from focus groups. It is not published by a business school and it doesn't have a renowned professor and large company CEO quotes on the back cover. If you have been a business owner for many years it won't tell you how to get to "the next level".
Much more exciting is what it does have, and in a nutshell, it speaks to the people who are working for a company or are in college but deep down inside they want to start their first business. You know who you are - the cubicle dweller (or midnight study mole in college) who has an idea and thinks about it, talks about it with friends and family, but at the end of the day goes to bed and to work (or school) the next day.
You might be wondering what toilet paper has to do with being an entrepreneur - well, metaphorically, toilet paper is a scarce resource- at least when you are not at home or at a place where you have
control over restocking it. And in that sense, entrepreneurs - the ones who take the leap of faith in themselves - also work with scarce resources, most notably time and money. The book talks about ways
anyone who wants to start a business with limited resources can do so. It's a "bottom line" book to starting a business on a shoestring, which the author supports wholeheartedly.
Those of you who are waiting to take the plunge will gain some benefit in reading about real life examples and experiences of real people starting and running businesses. The book distills these experiences in often humorous way and provides insight into real trials and tribulations of small business owners. Readers will be interested in learning about the author's own successes and failures in the forward section of the book entitled "My Three-Sheet Story".
Toilet Paper Entrepreneur is one of those books that you look for on the shelves of your local bookstore but not find it, or settle for something close. Specifically, those with the fire to start their own
business will find value in a book that offers direct, no-nonsense approach from experience and will hopefully persuade those who want to start their business to, well, "Just Do It!".